Your AI CFO for E-commerce
Know exactly when you'll run out of cash—and what to do about it before it's too late.
Know your runway down to the day
AI spots cash crises before they happen
Get CFO advice without the CFO salary
14-day free trial • Cancel anytime • No charge until trial ends
Powered by Claude AI from Anthropic
Connects with:
WooCommerce
LiveQuickBooks
LiveShopify
SoonBigCommerce
SoonYou don't know your runway.
Your competitors do.
Don't know your runway
Wake up wondering when you'll run out of cash. Spreadsheets don't give you answers.
Can't afford a CFO
$150K+ for financial expertise? Not in the budget when you're trying to grow.
Flying blind
Should you restock? Hire? Invest in ads? Every decision feels like a gamble.
What if you had a CFO to ask?
I almost lost my business in 2023 because I didn't see a cash crisis coming. By the time I noticed, we had three weeks of runway left.
I built BurnTrack so no founder has to experience that panic—everyone deserves CFO-level clarity without the CFO price tag.
— Jeff, Founder
Meet Ember, Your AI CFO
Get instant answers, proactive insights, and CFO-level recommendations—powered by advanced AI. Pro subscribers also get real-time web search through Ember.
"Can I Afford to Hire Someone?"
Ember, your AI CFO, knows. Ask any question about your finances and get instant, intelligent answers backed by your actual data. No waiting. No expensive consultants. Just answers.
Real questions from users:
"Should I restock $10K of inventory this month?"
"Can I afford to double my ad spend?"
"Which products should I discontinue?"
"Should I hire now or wait 30 days?"
Ember Finds Problems Before You Do
Ember analyzes your business 24/7 and proactively alerts you to risks and opportunities. Stop reacting. Start preventing.
Inventory overexposure warnings
Cash flow improvement recommendations
Trend analysis and predictions
See Your Financial Future Clearly
AI predicts your cash flow with best, worst, and likely scenarios. Know exactly when you'll run out—or when you'll hit your goals.
30 to 90-day cash flow forecasts
Best/worst case scenario planning
Runway calculations and alerts
Know Which Products Make Money
AI analyzes every product's profitability and tells you exactly where to focus. Stop guessing which SKUs drive your business.
Profit margins by product
Revenue vs. cost analysis
Shopify + WooCommerce integration
Financial Health Score
Get an instant grade on your business's financial health. AI tracks key metrics and shows you exactly what to improve.
Tracked automatically:
Cash position strength
Profitability trends
Inventory management
Growth trajectory
Get Started in 3 Simple Steps
From signup to insights in less than 5 minutes
1
Connect your store
Shopify, WooCommerce, and more. Your financial data syncs automatically and securely. BigCommerce coming soon.
30 seconds2
Ask Ember
Start asking questions. Get instant, intelligent answers about your business.
Instant answers3
Make Smart Decisions
Follow AI recommendations, track the outcome, and keep compounding better business judgment.
Ongoing guidanceTRUSTED BY FOUNDERS
What Our Beta Users Say
Real feedback from e-commerce founders who tested BurnTrack.
“When asking Ember about my expenses and revenue it answered accurately and was proactive with next steps. I would definitely recommend BurnTrack to another store owner.”
Jae
Shopify Store Manager
“Real-time forecasting combined with AI insights feels like having a financial partner who understands the business. As a solo store manager, I don’t have someone to guide me on inventory planning or budgeting — BurnTrack fills that gap.”
Sarah
Solo E-commerce Manager
“The AI assistant is a very cool feature — very informative and gives great insights. I would definitely use this for a real business!”
Joshua
E-commerce Founder
Simple, Transparent Pricing
CFO-level insights for a fraction of the cost
Try any plan free for 14 days • Cancel anytime
Monthly
Annual
Starter
$29
/month
Essential tracking for solo founders.
Store integrations (Shopify + WooCommerce)
BigCommerce integration coming soon
Real-time cash flow dashboard
Expense tracking (100/month)
30-day cash forecast
Tax estimate widget
Product profitability analysis
10 AI insights/month with Ember
Email alerts (runway + score)
Weekly financial summaries
CSV exports
Pro
$79
/month
Advanced analytics for growing businesses
Everything in Starter
Unlimited expenses & AI insights
90-day forecast with scenarios
Decision Tracker for Ember recommendations
PDF financial reports
Near real-time email alerts (1-hour max)
Burn rate trend analysis
Business
$149
/month
Complete automation for teams & power users
Everything in Pro
💰 QuickBooks complete auto-sync (cash + revenue + expenses)
⚡ Eliminates 2-3 hours/month of manual entry
🔄 Automatic reconciliation dashboard
🚨 AI anomaly detection (24/7 monitoring)
📅 12-month seasonal forecasting
⏱️ Immediate alert delivery (real-time)
📧 Reconciliation email alerts
👥 Up to 5 team members
💬 Priority support
Business Tier ROI Calculator
See how QuickBooks auto-sync pays for itself:
Time Savings
2-3 hrs/month @ $75/hr
$1,800/year
Error Prevention
Catch 1 error/year
$2,000/year
Better Decisions
Prevent 1 stockout
$5,000/year
Total Value
vs $1,788 annual cost
4.9x ROI
All plans include a 14-day free trial with full access. Cancel anytime, no questions asked.
Business Tier: Never Enter Financial Data Again
💰 Cash Balance
Auto-synced from bank accounts
📈 Revenue
Auto-synced from sales & invoices
📉 Expenses
Auto-synced from bills & payments
Save 2-3 hours/month. Get accurate financials with one click. Never manually enter data again.
Compare to hiring a CFO
Traditional CFO: $150,000+ per year
BurnTrack AI CFO: $948 per year
Save 99%
Get CFO insights instantly
Frequently Asked Questions
How is BurnTrack different from QuickBooks or Xero?
QuickBooks and Xero are accounting software—they track what happened. BurnTrack is Ember, your financial advisor that tells you what's going to happen and what to do about it. We're built specifically for e-commerce sellers who need forecasting, insights, and guidance, not just ledgers.
What does 'AI insights' actually mean?
Ember (powered by Claude from Anthropic) analyzes your financial data 24/7 and proactively alerts you to risks and opportunities. For example: 'Your expenses jumped 40% this month — here's what's driving it and what to do.' You can also ask questions and get instant answers.
I'm not very good with numbers. Will this work for me?
That's exactly who we built this for. Ask questions in plain English: 'Can I afford to hire someone?' and get clear yes/no answers with specific reasoning. No spreadsheets required.
What can I actually ask Ember?
Anything about your business finances. Real questions from beta users: 'Should I order more inventory this month?' 'Which products are my biggest profit drivers?' 'Am I burning too much on ads?' The AI analyzes your data and gives you specific, actionable answers.
Is my financial data secure?
Absolutely. We use bank-level encryption (AES-256), secure OAuth connections to your store platforms, and never store your integration credentials. Your data is encrypted at rest and in transit. We take security extremely seriously.
How do store integrations work?
Simple connection from Settings → Integrations. For Shopify, one-click OAuth authorization. For WooCommerce, connect using your store URL and API keys from WordPress admin. We sync your orders, products, and revenue automatically every 12 hours — no CSV uploads, no manual data entry.
What happens after my 14-day trial?
You'll be prompted to choose a paid plan. If you don't upgrade, your account becomes view-only (you can see your data but not sync new data or get new AI insights). No surprises, no auto-charges without your approval.
Can I cancel anytime?
Yes. Cancel with one click from your settings. No contracts, no cancellation fees. If you cancel mid-month, you keep access until the end of your billing period.
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Powered by Claude AI from Anthropic